Though search engine optimization is a challenging task, we all can agree to the fact that it does provide great results. Just like every other website, search engines for an auto dealership website should also be optimized to drive organic traffic. You are found! Now what? The next step is to offer value. How? By building and earning customer’s trust and strengthening site authority with the help of customers and search engines.
If you are not new to search engine optimization, let us start by giving you some tips on how you can optimize your auto dealership website.
Understand your Content Management System
This is the primary step. It is essential to understand your Content Management System (CMS). You must be wondering what is CMS. It is basically a software application where you can log in and modify your website. However, there is one thing to remember: Every Content Management System is different, and some parts of the website may not be able to be modified. Modifications/editions depend on your website provider and system’s limitations.
In order to get through this, you must give some time to understand the control level your CMS offers. For instance, check if you can make use of iframes, modify URLs, or post a blog. Knowledge of your level of control is crucial in conceptualizing landing pages and enhancing overall user experience.
Also, you should know if your content management system offers mobile-friendliness required to have an organic ranking. Why is it so important? Let us clear one thing: don’t ever neglect this point. Do you know that mobile devices are responsible for 70% of online traffic and the figure only increases each year? Another thing is that websites that do not support mobile devices well, don’t rank as well.
Put yourself in place of a bot
Make sure your website is simple and easy for search engines to understand and identify – and the first step to making it happen is with bots. The primary step is the crawling process. It helps Google to understand your site and notify when and why your website should get ranked on search engines. Now the question is how do bots crawl? They do so with the help of past crawls and known URLs all credit goes to sitemaps. Bots crawl individual URLs and make use of page links to discover new pages.
Technical ranking factors’ optimization affects the ability of how bots will crawl and understand the website. Always use Google Search Console to keep a check on your sitemap, page indexation, crawl errors.
Sign in to your CMS to go through your website pages, embed internal linking, designate alt attributes to images, and add schema markup to your location address and contact info. Not only this, titles, meta descriptions and headers are equally important to help the bot and customers to comprehend the content. The descriptive technique doesn’t work here – make your content is as concise as possible.
Act as if you were a car customer
What is the ultimate goal of Google search? To provide users with the best experience by displaying relevant information. That is the very reason to explain website optimization for crawlers; however, in the end, all the struggle has been for the user.
Now put yourself in the shoe of a car shopper and think about all those moments that created that urge to make a purchase. Now you would think that digital advertising was the key factor to drive the urge. However, you should know that website content played a big role there.
Imagine if you were a customer looking for a car, what high- and low-funnel questions you would have asked. What is the use? Now you can design your landing page in a way that automatically answers customers’ basic queries.
Design your landing page with useful information along with attractive features and other options such as a calculator.
Google’s RankBrain machine algorithm direct towards the fact that we are now dealing with categories. For instance, if you are particularly searching for sneakers, Google knows that you may also mean running or tennis shoes.
It is extremely essential to have a unique website copy in order to outperform competitors. However, many trends are circulating regarding SEO which you must avoid. For modern-day algorithms, they can be of more harm than good.
- Stuffing Keywords
Bombarding keywords into your content can make the content unnatural, and the real meaning behind it may be lost.
- Stuffing Geotarget
More than a single geotarget can result in misleading information about your actual dealership location.
- Expired Content
Pages with outdated or expired deals or promotional stuff will have a bad impact on the user’s experience.
- Broken Links
Have you visited a page with 404 Errors? You know how off-putting that is. Having broken links can affect your rankings.
Bombarding your website or landing pages with multiple call-to-actions make it difficult for the user to concentrate.
The curve goes on
Always remember that the journey of optimization continues. Certain factors continuously require you to keep a check on your search engine rankings: social platforms, reviews and feedbacks, photos, overall user activity, algorithm updates, crawl errors, history, and the list goes on.
To be ranked on the first position isn’t enough – you need to continuously update your website and make it strong enough and updated to remain there. The key is to develop the habit of monitoring websites every month with the help of local research, past website performance, demand, keyword rankings, search trends, and much more. Also, if you can spare a little time to consider sites like Google My Business, social platforms and customer reviews.
These tips will definitely help you to see results; but, if you think that managing SEO is a challenging task, you can opt for a specialized person who has sound knowledge about on- and off-site optimization.
For more please gone through – How to Optimize Auto Dealership Website