What is a homepage? A homepage is the most powerful page of your website that can either make or break the first impression. Just like every other business, you must kickstart your car dealer website with a powerful and attractive homepage. Since it is the most visited page, you should craft a strategy to increase your traffic.
The purpose of a website is to encourage sales and a homepage is a gateway. But a poorly-designed homepage can affect your reputation and make a bad impact on your prospects. What should a homepage of a car dealer website do? Encourage prospects to buy your dealership. But wait! Have you failed to do so? The reason is probably your homepage.
To help you craft a winning homepage design strategy, we have come up with four tips that will help you improve.
04 Tips to Design an Attractive Homepage
01: Precise Content
If you believe that longer the description, higher the conversation, you are not at fault. However, the fact is that when you are designing a homepage, a more précised and short content with wisely-used words can have a greater impact. And as a result, it can deliver you with more conversion as compared to a long and dragged description.
The key here is having a compelling homepage with a prominent visual banner. Also, a précised copy that has the power to direct the user to a landing page can lead to retentions and higher conversions.
02: Attractive Copy
Are you aware of Click-Through Rates (CTR)? As defined by Wikipedia, “Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.”
Now that you know what CTR is, you should know that attractive headlines can increase CTR. According to the latest research estimates, two-tenths of a second is enough to grab a prospect’s attention. Do you see how short that is? That is why it is always advised to write attention-grabbing headlines.
Do you have a target audience? Have you studied your target audience? Do you know about your prospects? Is it a hassle for you? If it is, let us tell you that understanding and studying your audience is a mandatory step. What does it do? It will help you in creating focused content, and as a result, you will be able to build connections and ultimately, more conversions.
04: Fascinating Videos
If you think that content or imagery is enough to grasp your audience’s attention, then you have missed a point. Videos are important, and these days, they are the best way to increase engagement, specifically when it comes to car dealing business.
A video can cover most of your message and present it interestingly. Research says that only 10% of text-based content is retained by a customer, whereas, videos are easier to recall. So, to conclude, videos can be a great medium between you and your audience, enabling to communicate value and your business.